The journey of LC WAIKIKI brand started in 1985 in France, and still today profess the motto "Everyone deserves to dress well" by the mission of "affordable fashion". In 1996, the brand LC WAIKIKI was purchased by its current owner and through the years became a leader both in Turkey and in the international market. LC WAIKIKI continues its ascent in 31 countries around the world through more than 700 stores. LC WAIKIKI started to invest internationally in 2009 with the opening of subsidiary in Romania. The first store LC WAIKIKI in Bulgaria were found in 2010. Currently, the brand operates 12 stores in 7 cities within the country - Sofia, Varna, Ruse, Pleven, Stara Zagora, Bourgas and Plovdiv.